Thursday, 17 November 2016


Spanish league giant, FC Barcelona has sealed a massive shirt sponsorship deal on Wednesday with Japanese online retailers Rakuten worth about 55 million euros ($59 million) a year.

One of world football's most lucrative shirt sponsorship deals sees Japan's leading e-commerce company replace Qatar Airways, Barcelona's shirt sponsor since 2013, confirming Asian's appetite for major investment in European football.With the pulling power of top stars like Lionel Mess I and Neymar, Barcelona's success on the pitch ensures the club exerts a huge draw on advertisers.

"The base contract is 55 million euros per year, with a bonus of 1.5 million euros per year if the club wins the La Liga and 5 million euros if it wins the Champions league," Barcelona's head of marketing, Mabel Arroyo, told a news conference at the club's Camp Nou Stadium.

Qatar Airways were reported to have paid 35 million euros for the final year of their deal taking them up to the end of the 3016-2017 season.

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